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That was then…
March 5th, 2010
Not too long ago I had the pleasure of creating this little media kit for lovely Erin at Prior Engagement. We wanted to attract some attention to Erin’s wonderful website and her equally wonderful products. To do this we created a little teaser that went to all the major wedding magazines and blogs. It was a little gift box containing sugared almonds and an intriguing note saying ‘That was then…’. A couple of days later recipients were emailed a press release from Erin with the title ‘…This is now.’ It was a great way of introducing the idea that a lot has changed in the world of weddings and guests no longer expect the same old sugared almonds like they used to.
Written by Jenny at The Letterbug, we received great feedback from people and are hoping to see some editorial in magazines and online soon.
Prue x
What a great idea – I love it! We heart Erin and Prior Engagement too!