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Healed press kit
August 26th, 2009
I recently developed a lovely little PR campaign for Anna at Healed. Anna is a podiatrist who has developed a great range of products designed to ‘heal’ your feet. We developed a campaign that consisted of a teaser pack to Editors. A white box was sent full of dry leaves and little box with a note saying ‘I am healed’. Inside the little box were product sachets wrapped in a lush green leaf. This teaser was followed up with a press release written by the talented Letterbug.
We developed three different releases for different targets and a whole range of reseller kits to compliment the campaign.
Let’s hope we get some love and attention!
Prue xx
