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Estelle Michaelides press kit
May 8th, 2009
Estelle has made a lovely appearance on the Alannah Rose Stationery blog. Her work looks so beautiful on there. I feel like a proud mum.
Prue x
Estelle Michaelides press kit
May 4th, 2009
Hello!
We have had a great response to Estelle‘s press kit that we were forced to put together her 2009 Look Book in quite a hurry. Continuing the theme of her Press Kit, ‘From Paris to Melbourne’, we created a clean, simple book featuring Estelle’s beautiful work.
To see more of Estelle, check out her feature on
The Style Collective.
Prue xx
Qtee’s Designs press kit
April 26th, 2009
A big apology for not updating my blog often this month. I have been a busy little bee.
I am excited because I have been busy helping clients with their PR campaigns and they are beginning to pay off! WOO WOO!
The most recent to go out was a little kit I put together for Tarnya at Qtee’s Designs. Tarnya’s objective is to become the face of her brand. First thing we did was team her up with a very important charity called PANDA (Post and Antenatal Depression Association). Panda is very close to Tarnya’s heart after suffering not once but twice from the debilitating disorder and last week we sent the press her amazing story of triumph and accomplishment.
Tarnya is a true inspiration and I hope (with toes and fingers crossed) that her message gets some coverage in the press. Keep a look out!
Prue xx
Estelle Michaelides press kit
March 24th, 2009
I know I say this all the time but, I really love print samples. There is just something about seeing your work in print! Today I received a pile of postcards for Estelle Michaelides. A truly sensational milliner and designer based here in Melbourne. We have put together a little press kit in hope of getting some publicity for this years Spring Racing Carnival. With this kit we’ll be sending out a little teaser postcard to the press and following up with a press release. And, we’re also sending an invitation (a variation of the teaser postcard) to celebs and stylists around the country. Fingers crossed…
I loved working on something so glam and girly and with someone so grateful and happy. Estelle is completely infectious. She recently took some amazing photos of her new collection. I will post them as soon as I get my hands on them.
My only wish is that we had more opportunities to wear glamorous headpieces and hats. Why only at the races?
Enjoy,
Prue xx
PS. For all those thinking about the glitter in Max’s shark invitation – I popped a little sticker on the back saying ‘Warning: Glitter, Open outside’. I couldn’t get the vision of blue glitter and carpet out of my head and felt a little bad.
little bird goes to press
November 14th, 2008
I wanted to share with you one of my favourite projects of 2008. This is a PR campaign we did to launch little bird photography. We targeted local media with a small teaser and followed it up with a Press Release. The teaser consisted of small packages containing a little red egg in a little nest and the message ‘little bird told me something big is about to hatch’. Each package was hand delivered to Editors around Melbourne with a pink helium balloon. We made them think for a day or so and followed up with full a Press Release. We got a great response and free editorial which is always the aim of the game.
I really love giving presents.
xx
