Gigi & Lulu » PR

Little Press Release

Prue — Fri, 09 Jul 2010 09:53:32 +0000

I heart Little Elk. Mimi wears her gumboots everyday. I don’t really know what she looks like without them on her feet. Not too long ago I had the pleasure of popping a little press release together for Sally. With the help of Jen from The Letterbug, we have whispers that Little Elk shall soon be appearing in a few magazines – Yipee! Look out for it. I also designed a sticker for teh inside of every pair of boots. Who said that a compulsory info sticker had to be boring?

I also hear whipsers that fab new products will be coming to Little Elk. I’ll keep you posted.

Prue x

That was then…

Prue — Fri, 05 Mar 2010 03:45:21 +0000

Not too long ago I had the pleasure of creating this little media kit for lovely Erin at Prior Engagement. We wanted to attract some attention to Erin’s wonderful website and her equally wonderful products. To do this we created a little teaser that went to all the major wedding magazines and blogs. It was a little gift box containing sugared almonds and an intriguing note saying ‘That was then…’. A couple of days later recipients were emailed a press release from Erin with the title ‘…This is now.’ It was a great way of introducing the idea that a lot has changed in the world of weddings and guests no longer expect the same old sugared almonds like they used to.

Written by Jenny at The Letterbug, we received great feedback from people and are hoping to see some editorial in magazines and online soon.

Prue x

Gorgeous linen…

Prue — Mon, 11 Jan 2010 04:48:34 +0000

Happy New Year! Boy, how fast did that go? I’m back in the office and ready for a big year. Starting with a mountain of projects to blog about!

Just before Christmas I had the pleasure of working with Carla from Habitat Baby and Jenny from The Letterbug on this very cute media kit. We LOVE little birds here at G&L headquarters.

Prue x

Healed press kit

Prue — Wed, 26 Aug 2009 10:01:00 +0000

I recently developed a lovely little PR campaign for Anna at Healed. Anna is a podiatrist who has developed a great range of products designed to ‘heal’ your feet. We developed a campaign that consisted of a teaser pack to Editors. A white box was sent full of dry leaves and little box with a note saying ‘I am healed’. Inside the little box were product sachets wrapped in a lush green leaf. This teaser was followed up with a press release written by the talented Letterbug.

We developed three different releases for different targets and a whole range of reseller kits to compliment the campaign.

Let’s hope we get some love and attention!

Prue xx

Prams in the park press release

Prue — Sat, 15 Aug 2009 10:50:00 +0000

A little project for lovely Martine at Prams in the Park (although I don’t think she is too lovely when she is putting me through pain every Thursday!). Together with Jen at The Letterbug, we put developed a press kit with details of Martine’s newest offering – A babysitter! Now there really is NO excuse not to exercise in the park. So much better than a stinky old gym with mirrors and having to worry about a place at the creche.

Ah, fresh air, gorgeous surroundings, happy kids…pain, suffering…but it’s all worth it when I can carry most of the shopping into the house in one go…muscles!

Prue x

Estelle Michaelides press kit

Prue — Wed, 05 Aug 2009 06:57:00 +0000

Everyone who knows me knows I love a ‘campaign’. I love lots of bits that go together. So the Estelle Michaelides PR campaign is one I adore! We’ve just sent to print the latest follow-up to our ‘I love Paris’ campaign sent out earlier in the year and here it is.

En amour avec Estelle!

If you need a gorgeous headpiece for the Spring Racing Carnival, look no further. Estelle’s work is to die for.

Prue xx

Paperklip Design press kit

Prue — Tue, 21 Jul 2009 02:35:00 +0000

I often get asked to put together media kits. It’s so much fun trying to think of clever ways to cut through the mountains of ‘stuff’ Editors get every day. Recently I put together a kit for gorgeous Mel of Paperklip Design.

At Magnolia Square in Sydney we were lucky enough to meet Editors at a special media event and so Mel needed something to hand out to those she met. In keeping with her brand and products, we printed her releases on the back of beautiful papers, slipped them into cellophane bags along with a sample of one of Mel’s lovely creations and sealed it with a Paperklip sticker. So simple and so effective. Mel has been popping up online and in print all over the place!

Look out for her in the next My Child magazine. It’s BIG!

Prue x

connect2mums press kit

Prue — Fri, 29 May 2009 09:08:00 +0000

This week I completed a project for wonderful Paula at connect2mums. It started with a little kit for potential advertisers, to encourage them to buy an ad on connect2mums and we reworked it slightly to create a version for the media in hope of some exposure.

We start with a little teaser about mums and the time they spend on domestic duties and work (something to leave in front of your husbands!) and then we followed up with a piece about connect2mums.

Fingers crossed they both work!

Happy Friday.

Prue x

Paperklip in lmnop!

Prue — Mon, 25 May 2009 01:05:00 +0000

Check out the latest issue of lmnop and you will see Paperklip! Woo woo! Mel has also launched her new web-blog. She is such an inspiring woman and is bound to fill her new blog with delightful paper ideas and lovely things.

Go Mel!
Prue x

Estelle Michaelides press kit

Prue — Fri, 08 May 2009 08:34:00 +0000

Estelle has made a lovely appearance on the Alannah Rose Stationery blog. Her work looks so beautiful on there. I feel like a proud mum.

Prue x