Style Files - blog

 

Baby, it’s cold outside!

June 17th, 2011

Aww, look at these little delights from Fawn & Fox.  It’s moments like these when I wish I could go back to baby mode.  My kids would’ve looked so cute!  And, then I remember the sleepless nights…

This press release has already received great coverage but I don’t think it has anything to do with my design.  It’s all about those little ladybirds (attention-seekers).

Prue x


 
 

Welcome Home

April 27th, 2011

As most of you know I am in the process of building a new house.  Well, I was very excited a couple of weeks back when I got a sneak peek at the new Fawn and Fox Home range.  All my kitchen plans went out the window and a new colour scheme was selected based on these beautiful tea towels.  I’m happy to announce that they are now available and we’re shouting it out to the world via a new press kit.

And, yes, I also want the market bags.  They are just too lovely to ignore.

Prue x

And a little newsletter to match…


 
 

Sweet release

November 8th, 2010

Just completed a lovely little project in conjunction with Jenny at The Letterbug for Marrianne at Bolly & Bear.  A sweet little press release for a sweet, sweet lady.  We had her jumping for joy – yipee!  The perfect response.

Prue x


 
 

Little works for Little Bird…

October 26th, 2010

As you know, Little Bird Photography have opened a gorgeous little gallery.  It such a wonderful space, perfectly befitting Pru and her beautiful work.  I’ve helped with a few Little Bird works lately, namely a press release, voucher and postcard.

Love to watch her fly.

Prue x


 
 

Lots of goodies

September 24th, 2010

Well, I am just about to clock off for two weeks (yay) but thought I would pop in one more blog post.

I have been doing lots of work for lovely Erin at Prior Engagement lately.  I still have more to show you but here is a selection that includes Press Releases, Online ads, a press ad, a new look blog and some lovely new products that will soon be available in Erin’s Candy Buffet Store, Dessert Buffet Tags!  So fun.

Again, all copywriting by Jen at The Letterbug – She’s a star!

Over and out.

Prue x


 
 

Gorgeous new linen!

August 10th, 2010

Tomorrow I am off to help Carla at Habitat Baby show off her new range of beautiful linen at Life InStyle.  I got a sneak peek whilst putting together a press release announcing the new range and I must say, it is GORGEOUS!  I can’t wait to move into my new house and style my kids bedrooms in these beautiful fabrics.  Yes, you heard right.  Carla is now doing linen for big kids!  It’s about time someone did something stylish for kids.

All original designs and 100% organic.  If you’re off to Life InStyle, stop by and say hi.

Prue x

PS – Jen from The Letterbug wrote the wonderful copy for this project.


 
 

Little Press Release

July 9th, 2010

I heart Little Elk.  Mimi wears her gumboots everyday.  I don’t really know what she looks like without them on her feet.  Not too long ago I had the pleasure of popping a little press release together for Sally.  With the help of Jen from The Letterbug, we have whispers that Little Elk shall soon be appearing in a few magazines – Yipee!  Look out for it.  I also designed a sticker for teh inside of every pair of boots.  Who said that a compulsory info sticker had to be boring?

I also hear whipsers that fab new products will be coming to Little Elk.  I’ll keep you posted.

Prue x


 
 

That was then…

March 5th, 2010

Not too long ago I had the pleasure of creating this little media kit for lovely Erin at Prior Engagement.  We wanted to attract some attention to Erin’s wonderful website and her equally wonderful products.  To do this we created a little teaser that went to all the major wedding magazines and blogs.  It was a little gift box containing sugared almonds and an intriguing note saying ‘That was then…’.  A couple of days later recipients were emailed a press release from Erin with the title ‘…This is now.’  It was a great way of introducing the idea that a lot has changed in the world of weddings and guests no longer expect the same old sugared almonds like they used to.

Written by Jenny at The Letterbug, we received great feedback from people and are hoping to see some editorial in magazines and online soon.

Prue x

Prior Engagament


 
 

Gorgeous linen…

January 11th, 2010

Happy New Year! Boy, how fast did that go?  I’m back in the office and ready for a big year.  Starting with a mountain of projects to blog about!

Just before Christmas I had the pleasure of working with Carla from Habitat Baby and Jenny from The Letterbug on this very cute media kit.  We LOVE little birds here at G&L headquarters.

Prue x

Habitat Baby


 
 

Healed press kit

August 26th, 2009

I recently developed a lovely little PR campaign for Anna at Healed. Anna is a podiatrist who has developed a great range of products designed to ‘heal’ your feet. We developed a campaign that consisted of a teaser pack to Editors. A white box was sent full of dry leaves and little box with a note saying ‘I am healed’. Inside the little box were product sachets wrapped in a lush green leaf. This teaser was followed up with a press release written by the talented Letterbug.

We developed three different releases for different targets and a whole range of reseller kits to compliment the campaign.

Let’s hope we get some love and attention!

Prue xx

Picture 1


 
 

Prams in the park press release

August 15th, 2009

A little project for lovely Martine at Prams in the Park (although I don’t think she is too lovely when she is putting me through pain every Thursday!). Together with Jen at The Letterbug, we put developed a press kit with details of Martine’s newest offering – A babysitter! Now there really is NO excuse not to exercise in the park. So much better than a stinky old gym with mirrors and having to worry about a place at the creche.

Ah, fresh air, gorgeous surroundings, happy kids…pain, suffering…but it’s all worth it when I can carry most of the shopping into the house in one go…muscles!

Prue x

Style File 48 - Prams PR


 
 

Estelle Michaelides press kit

August 5th, 2009

Everyone who knows me knows I love a ‘campaign’. I love lots of bits that go together. So the Estelle Michaelides PR campaign is one I adore! We’ve just sent to print the latest follow-up to our ‘I love Paris’ campaign sent out earlier in the year and here it is.

En amour avec Estelle!

If you need a gorgeous headpiece for the Spring Racing Carnival, look no further. Estelle’s work is to die for.

Prue xx

Style File 47 - Estelle Postcard 2


 
 

Paperklip Design press kit

July 21st, 2009

I often get asked to put together media kits. It’s so much fun trying to think of clever ways to cut through the mountains of ‘stuff’ Editors get every day. Recently I put together a kit for gorgeous Mel of Paperklip Design.

At Magnolia Square in Sydney we were lucky enough to meet Editors at a special media event and so Mel needed something to hand out to those she met. In keeping with her brand and products, we printed her releases on the back of beautiful papers, slipped them into cellophane bags along with a sample of one of Mel’s lovely creations and sealed it with a Paperklip sticker. So simple and so effective. Mel has been popping up online and in print all over the place!

Style File 4 - Paperklip Press Release

Look out for her in the next My Child magazine. It’s BIG!

Prue x


 
 

connect2mums press kit

May 29th, 2009

This week I completed a project for wonderful Paula at connect2mums. It started with a little kit for potential advertisers, to encourage them to buy an ad on connect2mums and we reworked it slightly to create a version for the media in hope of some exposure.

We start with a little teaser about mums and the time they spend on domestic duties and work (something to leave in front of your husbands!) and then we followed up with a piece about connect2mums.

Fingers crossed they both work!

Happy Friday.

Prue x

Style File 33 - C2M Press Kit

 
 

Paperklip in lmnop!

May 25th, 2009

Check out the latest issue of lmnop and you will see Paperklip! Woo woo! Mel has also launched her new web-blog. She is such an inspiring woman and is bound to fill her new blog with delightful paper ideas and lovely things.

Go Mel!
Prue x